Sat, 21 November 2009 Google Analytics has begun to roll out their new Analytics Intelligence
feature, I was lucky enough to find it when I logged into Google
Analytics this morning. The new feature alerts you, either via email if
you se it up to or through the analytics interface... Continue... Comments[0] |
Tue, 17 November 2009 Most online marketers are in a constant state of driving traffic to
their website. The problem is traffic in itself is not enough for a
healthy site to thrive and grow. Continue... Comments[0] |
Sun, 8 November 2009 Social proof, is a psychological phenomenon that occurs in ambiguous
social situations when people are unable to determine the appropriate
mode of behavior to take. Basically we all just really want to fit in,
we’re hard wired that way.Continue... Comments[0] |
Mon, 2 November 2009 Trust and credibility are two very powerful persuasion principles that
are rarely talked about in relation to a website. Any good salesman
knows that people buy from people they know, like and trust. Continue... Comments[0] |
Sun, 25 October 2009 What specifically motivates your prospect is going to be unique to
their needs and the problem your product or service solves for them.
Always remember it’s all about them. Continue... Comments[0] |
Tue, 20 October 2009 Visitors move through a website in a very particular way. Your web
analytics click path analysis can give you a broad sense of where
visitors are going and how they flow through your site. But it’s
important to understand a general information flow philosophy and how
to use it to design for conversion rate optimization. Continue... Comments[0] |
Sat, 10 October 2009 Buying a product online has always been an isolated experience. The
closest it has gotten to social shopping so far has been reading
reviews of other people you didn’t know. Continue Comments[0] |
Mon, 5 October 2009 t’s time to move the needle and get more sales. Your marketing team,
copywriter, web designer and creative director have all been working
together like a well-oiled machine. Continue Comments[0] |
Sun, 27 September 2009 Has a friend ever asked to borrow something that had a high personal value to you? Maybe you kept that object in pristine condition or maybe it was somewhat rare or maybe it’s just sentimental to you because of who gave it to you or how you got it. Continue on to post a comment Comments[0] |
Sat, 19 September 2009 Converting online visitors into customers is the key to a successful
profitable business. It doesn’t matter how much website traffic your
getting to your site or how little traffic you may have, if your not
doing a great job of converting that traffic into revenue for your
business you won’t be in business very long. Continue Comments[0] |

Social proof, is a psychological phenomenon that occurs in ambiguous
social situations when people are unable to determine the appropriate
mode of behavior to take. Basically we all just really want to fit in,
we’re hard wired that way.